Tis the season to misgive

Posted by Dan December 12th, 2007 at 11:15am In Adverts Arrested Development SNL The Office

If you’ve been in a mall lately or walked down a city street, there’s a chance you’ve seen the new ad campaign for the Gap. It’s called “People Dan loves dressed in shit from the Gap — mostly scarves.”

First and foremost, there’s the one-two punch of Amy Poehler and Will Arnett mugging comically for the camera.

Poehler and Arnett, also known as the couple you and your significant other will never be cool/witty/awesome enough to invite over for dinner and perhaps a few rounds of Boggle, seem to be pretty aware that they’re modeling for The Gap. Their expressions are pretty hysterical, lending some hipness and edge to a brand that became synonymous with mall brattiness (accentuated by a sketch on the show Poehler is on now — SNL).

Then there’s our good friend John Krasinski, brandishing what we all know as the John Krasinksi Impish Smirk ™. He’s looking pretty adorable, but the ad makes his charm seem a bit calculated. I don’t know how to feel about it.

I suppose that it’s okay that John, Amy and Will are shilling for The Gap. I’m generally agreeable to the idea of selling out in the name of keeping food on the table. I just ask myself if I would say no to gobs of money in exchange for a few hours of wearing a rainbow scarf. It doesn’t take me long to decide.