Looks like today is Dad Day on TiFaux. First we talk about greying baby boomers, now let’s talk about another thing dads like. No, not explaining now cars work. Not micro-managing your finances. We’re talking about military history.

Dads love old planes, Civil War battlefields and dusty journals of dead generals. In that spirit, the History Channel has created Battle 360 — the story of the World War II aircraft carrier USS Enterprise.

Here’s what the History Channel folks have to say about the show:

The Enterprise held a pivotal place on the turbulent seas of World War II, engaging in some of modern combat’s fiercest multi-front battles. Using the latest technology and cutting-edge computer graphic animation, Battle 360 brings viewers deep into the action, from high in the sky to deep underwater as the Enterprise fights its way to victory. Relive 10 of the deadliest World War II battles on 4 DVDs, encased in an attractive metal box.

First, I love that they really drive it home by showcasing the “attractive metal box.” God bless, publicity copywriters. Second, we’re giving away the entire first season of Battle 360. To enter, just e-mail tifaux -at- gmail -dot- com with the subject line “War is fun.” I’ll choose a winner when I get around to it.

Meanwhile, here’s a teaser.

Sometimes I form random infatuations. Like making parfaits, listening to music with banjos and staring at Michelle Obama’s eyebrows. The newest one is this commercial Just For Men hair coloring. It’s an old spot, but I can watch it over and over again.

Part of it, I think, is an obsessive compulsive fascination tracing back to my fear of aging. Perhaps another chunk of it goes back to the fact that I tend to like older guys.

Whatever the cause, I think the whole spot is a bit depressing if you take a step back. Basically, they’ve hired some JC Penney models to put on wet suits and pretend to play the guitar, validating the mid-life crises of hundreds of baby boomers.

The product itself is a bit odd too — a hair dye for men specifically designed to retain a bit of grey. It makes sense for the somewhat self-aware greying man, but I’m skeptical of how many 50 or 60-something men will use it properly.

This whole trend of faux vintage films and generational pandering will likely get nothing worse (remember those awful Ameriprise ads of yesteryear?).

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